Empathise
Recruitment
Select your own users or I’ll source participants that match your target audience.
User centric
Interviews are designed to allow people to open up, have fun, and be honest about their needs and frustrations.
Insights driven
Most importantly, we need to discover the problem our users have before trying to solve it.
Define
Personas
Learnings are synthesised into personas that accurately reflect the needs and frustrations of your users.
Journey mapping
User journey maps highlight trouble areas and focus on a specific target to solve.
Vision
The problem is clearly defined through the perspective of the user and agreed by the team.
Ideate
Solutions
Teams contribute as many ideas as possible that solve the problem for the user.
Diversity
Ideas can come from anyone in the workshop, not just senior management or ‘creative’ types.
Democratic
Ideas are voted on and form the basis for refined journey maps and storyboards for prototypes.
Prototype
Realistic
I will design and create interactive prototypes that realistically simulate the user experience you want to test.
Flexible
Prototypes can be a webpage, site, app, email, marketing material, or a combination of channels.
Validation
Prototypes are designed to prove that the service can solve the problem for the user.
Test
Measurable
User tests align with scripts and assessable criteria, while giving the user freedom to express themselves.
Take part
Observe or join me on the user tests to develop a deeper empathy with your users.
Conclusive
Findings are evaluated so you can make an informed decision about the next stage of your service.
